I digitally developed the concept for an art installation as part of Alex Israel’s collaboration with BMW. This included creating detailed specifications, concepts, and digital mockups. I also collaborated closely with their team to ensure the space was curated to align with his artistic vision and direction.
During preproduction, I digitally composited the trees and beach scene, as well as designed the gradient on the bottle. After the physical painting was completed, I developed the final packaging for Louis Vuitton, including the cardboard outer packaging, iconic fragrance travel case, and the collectible trunk box set.
I had the opportunity to design a magazine cover for Gebrauchsgraphik, and these are the digital concepts I developed for the project. They represent the creative direction and design exploration that led to the final composition.
As part of California Costume’s collaboration with Sanrio, I spearheaded the creation of marketing materials and packaging artwork. I worked closely with the Sanrio team to ensure all designs adhered to their brand guidelines and met their approval standards.
Designed a custom product display rack for Floyd’s Barbershop, utilizing Adobe Illustrator to create precise line drawings of the shelves, which were then enhanced with color and texture in Photoshop.
I also photographed generic bottles, editing their colors, transparency, and logos, before adjusting their positions and adding shadows for the final rendered presentation.
As the project lead, I oversaw the creation of a custom denim display for 300 Macy’s stores. This involved managing the entire process, including coordinating and editing the photography and graphic design for the signage, developing blueprint specifications and digital mockups for the table, selecting materials while adhering to budget constraints, and sourcing the manufacturing company.
Additionally, I directed the production team on optimal packing and shipping strategies to ensure efficiency and cost savings.
As part of our collaboration with Hasbro, I led the development of marketing campaigns and created engaging graphics for several high-profile licensed properties, including My Little Pony, Peppa Pig, Monopoly, and Power Rangers.
Here are several labels I designed for an organic salad company. They showcase the final product and some behind-the-scenes moments of my design process, providing insight into the steps I take to transform a concept from an initial idea into a polished, finished design.
As a key contributor to California Costume’s collaboration with Mattel, I led the development of marketing materials, catalog page design, and social media content for our Barbie collection.
In close partnership with the Mattel team, I ensured that all creative assets were fully aligned with brand guidelines and met the company's rigorous approval standards.
